The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
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Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.
Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.
Apple Apps Login
Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.
Apple App Store Connect
Download apps and games
Browse, purchase, and download apps for your iPhone, iPad, iPod touch, Mac, Apple Watch, or Apple TV in the App Store.Learn how to use the App Store
Build, battle, explore, and more
Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases.Join Apple Arcade
Apps update automatically
Your apps stay up-to-date automatically, but you can manually update them any time.How to update apps
Apple Apps For Windows
Contact an app developer
Get help with apps that you purchased or downloaded in the App Store that aren’t made by Apple.Find contact information
Have a question? Ask everyone.
The members of our Apple Support Community can help answer your question. Or, if someone’s already asked, you can search for the best answer.Ask now
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