Macupdate Promo


Sep 06, 2020. Sep 11, 2020.

Once your app is listed on MacUpdate and you have a live Enhanced Product Page, it can now be considered for MacUpdate Promo and for Enhanced Product Page Discounts.

MacUpdate Promo Overview

Promo is our flagship partnership and marketing tool for Mac developers. Each day we feature one discounted app to our community of over a million users. The promotion of this app discount includes a custom email feature sent to over 20k subscribers, a direct link in the header across, placement on the MacUpdate homepage Promo Spotlight sidebar and inclusion in our weekly Promo overview email.

With no up front cost, this is the best way to create awareness of your app, increase community feedback on your MacUpdate product page and most importantly, drive revenue.


You can find today's promo at and a list of all active promo on the MacUpdate homepage right sidebar.

MacUpdate Promo Requirements Guidelines

Although these rules aren't hard and fast we do have a few guidelines for being included in MacUpdate Promo:

  • Price - Apps price at or over $20 are best at driving significant revenue numbers
  • Popularity - We look to apps with high downloads and good reviews from the MacUpdate Community
  • Broad Appeal - We like to feature apps that the majority of our community could use and find value in
  • Recent Updates - Apps that have been updated recently perform best
  • Enhanced Product Page - All app titles must have their EPP live before the start of their Promo

MacUpdate Promo Terms and Conditions

Be sure to read our full terms and conditions. Have additional questions? Let us know by emailing [email protected]

Enhanced Product Page Overview

Apps not eligible for MacUpdate Promo are welcome to offer discounts through their Enhanced Product Page.


Enhanced Product Page Discounts Requirements Guidelines

  • Price - Discount price must be at or above $1
  • Timing - Discount request should be submitted 1 week before requested live date
  • Duration - All discounts should remain live for 2 weeks
Macupdate promo bundle

Enhanced Product Page Discount Terms and Conditions

Want to get your discount live? Email your MacUpdate app listing, discount and live dates to [email protected]

Update: Changes have been made because original hard quote of Joel Mueller was a recollection by Brian Ball of a conversation he had with Joel. The recollection has been deleted and replaced with the actual chat transcript.

The concept of selling one thing to users in a twenty-four hour period isn't a new one—Woot has been doing it for some time. The concept of selling a different software license, more specifically a Mac software license, to users at a discounted price every twenty-four hours was when MacZot launched in March of this year. That was it was until this week. This week, Mac Update has come up with their own version of MacZot called MacUpdate Promo which does pretty much exactly what MacZot does.

I figured there would be some animosity towards MacUpdate on the part of MacZot so I got in touch with the founder of MacZot for a quick chat. Surprisingly enough, Brian Ball, the owner of MacZot, holds no such ill will. When I asked if he knew this was coming he did say that he did for sometime. I asked if MacUpdate had contacted him telling him in advance that they too were going to enter into his specific field of business but it turned out it was the opposite. Shortly after starting up Brian had contacted MacUpdate to see whether the company was interested in working together in bringing deals to the Mac community, the response (begin edited content) was as followed:

Brian Ball 8:30: Seems like you're missing the boat by not having MacZOT as some sort of partner lol
Joel Mueller 8:30: seems like MacUpdate should just start it's own maczot if it where that amazing where = were
Brian Ball 8:31: yeah, that's a good idea!
Joel Mueller 8:31: not for you though
Brian Ball 8:31:
may as well since I'm staring my own macupdate!

Macupdate Promo

Macupdate Promo

(end of edited content) He is quick to point out that this wasn't his business model originally; he had been inspired by Woot so technically MacUpdate wasn't taking anything from him. When I asked him whether or not there is room for two of these services in the Mac community he gave no definitive answer: 'That just comes down to business model and focus.' While the business model is just about the same, MacZot seems to have the focus side of things on their side. 'It's a sales game at the end of the day,' Brian says.

Macupdate Promo

Macupdate Promo

Macupdate Promo Bundle

I suppose in every industry, ideas are copied. The great Russian composer Igor Stravinsky once said 'Good composers write, great composers steal' and to some degree he is probably correct, although that doesn't make it any easier to watch.